Wow has been supplying a large range of toys, gifts, gadgets, games and curiosities since 2004, Wow Retail Ltd is the parent company of Wow Gifts UK, PersonalisedStoryBooks.com and Manufacturer/Wholesale company PIP Solutions UK.

As a multi-brand organisation, the group operates through a variety of ecommerce channels including; Amazon.co.uk, Amazon.de, Amazon.it, Amazon.es Amazon.fr, ebay.co.uk, and a number of our own websites. Our wholesale operations operate through our own online website; PIP-Solutions.org.uk.

Wow Retail Ltd's retail brands offer unique product ranges to suit every kind of customer, from busy mums and dads, traditional toy fans and education advocates, right through to gadget-lovers, young pranksters and pocket money toy enthusiasts. We also supply a number of schools offer great discounts, advice and credit terms.

In addition, the wholesale side sees the group supply hundreds of trade customers supplying a diverse customer base across the UK, including independent retailers, tourist centres, leading department stores and charities.